PIN-UP Partners

Overview

PIN-UP Partners is the official affiliate program of the PIN-UP casino and sportsbook brand, operating since 2016 and now counting more than 25,000 affiliates. That decade-long track record and affiliate count put it among the more established names affiliates are likely to encounter in emerging-market iGaming traffic. The program has picked up industry recognition, including "Best iGaming Affiliate Network 2024" and "Brand of the Year 2024" at Affiliate World, signaling solid standing among established affiliate networks. It accepts traffic from more than 10 GEOs, with a primary focus on CIS, LATAM, South Asia, and Africa.

Commission Structure

The program offers RevShare starting at 30% and rising up to 50%, alongside CPA deals ranging from $25 up to $200, though some sources cite a narrower $25-$50 starting range with higher rates available through negotiation. That inconsistency across sources is worth flagging to prospective affiliates rather than glossing over. Hybrid deals combining upfront and revenue-share elements are available on request. Notably, the program applies no negative carryover, meaning a bad month for referred players doesn't drag down future commission balances, a meaningful protection given the volatility of casino and sportsbook player behavior.

Payments and Tracking

PIN-UP Partners pays out twice a month, within three business days of each closing period (the 1st through 15th, and the 16th through the end of the month), a faster cadence than many competitors offering only monthly runs. The minimum payout is $50, a low bar that suits smaller and newer affiliates. Payment methods include Bitcoin, bank transfer, Mastercard, Visa, Skrill, and Neteller, covering both crypto and traditional payment preferences.

Brands and Verticals

The program covers a wide vertical spread under a single brand: Bingo, Casino, Live Casino, Lottery, Poker, and Sportsbook are all available for promotion through PIN-UP Partners, giving affiliates room to diversify creative and landing pages without leaving the network. That breadth is a genuine differentiator versus single-vertical programs, letting an affiliate running a general gambling site promote several product types from one partner relationship.

Pros and Cons

Pros

• Established track record since 2016 with over 25,000 affiliates and recent industry awards
• Twice-monthly payouts with a low $50 minimum and broad payment method support
• Wide vertical coverage (casino, sportsbook, poker, bingo, lottery) under one brand

Cons

• CPA range is reported inconsistently across sources ($25-$50 vs. $25-$200), so real starting rates need direct confirmation
• Geo focus is concentrated in CIS, LATAM, South Asia, and Africa, limiting fit for affiliates targeting Western markets
• RevShare entry tier (30%) requires negotiation to reach the higher end

Verdict

PIN-UP Partners is a solid choice for affiliates with traffic in CIS, LATAM, South Asia, or African markets who want a well-established, award-recognized program with frequent payouts and broad vertical coverage. Affiliates outside those core regions, or those needing precise CPA figures upfront, should clarify current rates directly with an affiliate manager.

Terms, commission rates, and program details change frequently — always confirm current terms directly with PIN-UP Partners before signing up.