C24 Partners

Overview

C24 Partners is a multi-brand iGaming affiliate program that connects webmasters and marketers with a portfolio of online casino operators through a single partnership agreement. Instead of promoting one standalone brand, affiliates route traffic across the network's stable of properties and track results through a centralized dashboard. As with many multi-brand programs, the appeal lies in diversifying traffic across several offers without negotiating separate deals for each one, and in having one point of contact for reporting, invoicing, and account management rather than juggling several affiliate managers.

Commission Structure

C24 Partners runs a tiered revenue-share structure, meaning affiliates can move up tiers and earn a larger percentage as their referred players generate more revenue over time. Reported RevShare ceilings vary by source: some list rates up to 40%, others cite up to 60%, with the higher end reportedly reserved for affiliates who negotiate directly with an affiliate manager. Given that spread, affiliates should treat published headline rates as a starting point rather than a guarantee. CPA payments are also available, but only on request and negotiated individually rather than published as a fixed rate card, which again puts the onus on affiliates to push for specifics before committing traffic.

Payments and Tracking

Commissions are calculated monthly and typically paid around the 5th of each month, within 30 days of a correctly submitted invoice. The minimum payout threshold is €500, on the higher side compared to some competitors. The program applies no negative carryover, so a losing month for referred players doesn't chip away at future earnings.

Brands and Verticals

As a multi-brand program, C24 Partners spans several iGaming brands under one roof, giving affiliates room to test creative and traffic sources across different products without signing multiple separate agreements. This kind of structure can be useful for affiliates who want to split-test offers across brands to see which converts best with a given traffic source. Specific individual brand names within the portfolio are not detailed in public program materials, so affiliates should request the current brand list before building out campaigns.

Pros and Cons

Pros

• Tiered RevShare model rewards affiliates who scale their traffic over time
• No negative carryover protects earnings from a bad month
• Sub-affiliate program adds a secondary revenue stream for network-builders

Cons

• Published commission ceilings vary between 40% and 60% depending on the source, making the real ceiling unclear upfront
• €500 minimum payout is relatively high for affiliates just starting out
• Sub-affiliate commission rates aren't publicly disclosed

Verdict

C24 Partners looks like a reasonable fit for established affiliates who can negotiate directly with an affiliate manager to unlock the higher end of the RevShare range and who don't mind a monthly payout cadence. Newer affiliates without existing volume may find the €500 threshold and the request-only CPA structure less accommodating than more transparent, entry-friendly programs.

Terms, commission rates, and program details change frequently — always confirm current terms directly with C24 Partners before signing up.